Father's Pizza Rebrand Concept Cover
Father's Pizza Rebrand Concept Cover

Father's Pizza - Menu Concept

Father's Pizza - Menu Concept

October 2025

October 2025

โœง.*

As part of my Diploma of Graphic Design I was tasked with rebranding a Sydney Road business. This work was for educational purposes only. As a predominately takeaway pizza restaurant, I tailored this menu design to the business' needs and drew inspiration from their pre-existing branding, such as their vintage backlit menu display.

^ Print mockups

^ Menu design (inside)

^ Menu design (outside). Typographic logo designed in collaboration with Jasmin Chan (jamwurld)

^ Typography trials. Riquet and Phoreus Cherokee were my favourites!

^ Initial logo generation

^ Logo development. Slice concept by Claudia Lawrence-Clover (upper left) and development illustrations by Elena

Elena Hogan acknowledges and pays respect to the traditional custodians and first peoples of the land on which she works - the Wurundjeri people of the Kulin Nation.

Elena Hogan acknowledges and pays respect to the traditional custodians and first peoples of the land on which she works - the Wurundjeri people of the Kulin Nation.