Father's Pizza - Menu Concept
Father's Pizza - Menu Concept
October 2025
October 2025
โง.*
As part of my Diploma of Graphic Design I was tasked with rebranding a Sydney Road business. This work was for educational purposes only. As a predominately takeaway pizza restaurant, I tailored this menu design to the business' needs and drew inspiration from their pre-existing branding, such as their vintage backlit menu display.
^ Print mockups
^ Menu design (inside)
^ Menu design (outside). Typographic logo designed in collaboration with Jasmin Chan (jamwurld)
^ Typography trials. Riquet and Phoreus Cherokee were my favourites!
^ Initial logo generation
^ Logo development. Slice concept by Claudia Lawrence-Clover (upper left) and development illustrations by Elena
โ discover more โ
Elena Hogan acknowledges and pays respect to the traditional custodians and first peoples of the land on which she works - the Wurundjeri people of the Kulin Nation.
Father's Pizza - Menu Concept
October 2025
โง.*
As part of my Diploma of Graphic Design I was tasked with rebranding a Sydney Road business. This work was for educational purposes only. As a predominately takeaway pizza restaurant, I tailored this menu design to the business' needs and drew inspiration from their pre-existing branding, such as their vintage backlit menu display.
^ Print mockups
^ Menu design (inside)
^ Menu design (outside). Typographic logo designed in collaboration with Jasmin Chan (jamwurld)
^ Typography trials. Riquet and Phoreus Cherokee were my favourites!
^ Initial logo generation
^ Logo development. Slice concept by Claudia Lawrence-Clover (upper left) and development illustrations by Elena
โ discover more โ
Elena Hogan acknowledges and pays respect to the traditional custodians and first peoples of the land on which she works - the Wurundjeri people of the Kulin Nation.